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THE OPPORTUNITY | FACTS AND BENEFITS | ADVERTISING
THE OPPORTUNITY
How many venues in central Nebraska have the opportunity to reach over 150,000 people over the course of one year? Where else can your company team up with a professional sports organization?
Electrify your business through the Tri-City Storm and Viaero Event Center! A Storm Hockey/VEC partnership is so much more than brand exposure and penetration. We're talking brand integration. Your brand will be linked with the entertainment capital of central Nebraska - home of the Tri-City Storm and events such as Sugarland, CATS, Hairspray the Musical, Three Doors Down, Disney On Ice, Larry the Cable Guy and much, much more!
Our fan base expands out to a 150-mile radius outside of Kearney, Nebraska which includes an overall population of more than 100,000 people! Nowhere else in central Nebraska can you find greater event marketing exposure than right here at the Viaero Event Center.
Storm Hockey is part of the United States Hockey League, a Tier 1 junior program that is known for helping more than 500 young men earn division I college scholarships over the past 5 years. Furthermore, the USHL continues to produce future NHL stars on an annual basis. When your company invests in Storm Hockey, it is also investing in the future of many young hockey players.
So what are you waiting for? Now is the time to electrify your business with a custom sponsorship package through the Tri-City Storm and Viaero Event Center!
- Storm hockey is a unique and valued entertainment feature in this community
- The 2001 and 2004 USHL Organization of the Year
- 2006 Kearney Area Chamber of Commerce Small Business of the Year
- 2007 American Marketing Association’s Marketer of the Year
- Storm hockey is continually looking for ways to make a positive impact in the community
- 2007 Boy Scout Day “Scouting with the Storm” helped us achieve the largest crowd of the season (4,623). The Storm made a donation of over $1,800 back to the Boy Scouts organization
- “Pack It In Purple,” a game dedicated to raising money through the United Way Jersey Auction brought in a record $16,000 for the United Way in February, 2008
- “Guns & Hoses” night honors area fire fighters, police officers, and emergency medical personnel
- Each year, Storm hockey players travel to schools in and around Kearney to promote reading through the “Reading up a Storm” program.
- Storm hockey and NTV team up each year to present the “Grades for Blades” program that rewards students who achieve academic success with hockey tickets.
- Skeeter Barnes and Storm hockey team up each year for “Skaters as Waiters” where players help wait tables to earn tips that are donated to an area non-profit organization. In March of 2008, the Storm “waiters” earned over $1,000 in one night for the Kearney Area Humane Society
- Each year, Storm hockey makes numerous other donations to community organizations including MS Society, Red Cross, Girl Scouts, KPS, and more!
- All Sponsors associated with Storm hockey will be credited with helping us give back to the community
SIGNAGE
DASHER BOARDS
Hockey’s signature piece! These signs create a ring around the ice and are the focal point of the hockey action. Dasher boards are up throughout the year and are visible at all Storm games, youth and adult hockey tournaments and additional events.
Dasher boards also receive additional exposure through television and newspaper advertising.
3’ x 12’ Dasher = $2,750

ICE LOGOS
Imagine your logo placed beneath the actual playing surface for every fan to see! Ice logos allow your company’s brand to be front and center at all Tri-City Storm hockey games.
Be one of only nine businesses with the opportunity to have their logo on the ice!
40’ Blue line logo (2 available) = $4,500
12’ Neutral Zone (4 available) = $4,000
10’ Inside face off circle (4 available) = $2,500

BACKLIT SIGNS
Put your company’s name in lights with a variety of backlit signs. These signs are highly visible and allow a business to reach several thousand potential customers during Storm games, concerts, youth events, corporate/organizational outings and more. Backlit signs come in a variety of locations and sizes.3’ x 5’ = $2,500 3’ x 8’ = $3,000 2’ x 5’ Scoreboard = $1,500 8’ x 12’ Entrance sign = $4,000 8’ x 24’ Entrance sign w/ logo on both sides = $12,000

CONCOURSE COLUMN BANNERS This new form of Event Center advertising will attract attention and help create a sports atmosphere through full-color Storm photos. Located on 14 columns throughout the concourse, your company can display its name on the bottom of your two-sided banner. Cost for a pair = $1,500 + production ($450)
ADDITIONAL SIGNAGE OPPORTUNITIES
Concession Sign ................................. $1,500
Bathroom sign ....................................... $500
Concourse sign.................. $500 (4 locations)
Barricade jackets ................................ $5,000
USHL Standings board ............ $300/location
Wall of Fame ...................................... $5,000
Concession Awning............................ $1,500
IN-GAME PROMOTION
GAME NIGHT SPONSORSHIP Your company can be the exclusive sponsor of a Storm hockey game and create a favorable image while gaining excellent exposure. The Storm marketing staff will work with you to customize your night to target your marketing objectives. In addition, clients can incorporate an “employee night or customer appreciation night” as part of their game sponsorship.
Weekday game = $750
Weekend game = $1,650

SECOND INTERMISSION CONTEST
Your company can own a part of the Tri-City Storm hockey game by being the presenting sponsor of the second intermission contest. Engage fans in a promotion that draws attention to your product and give a prize to a winning section while entertaining fans as only a hockey night can.
(15) Second Intermissions = $1800
ZAMBONI
Hockey fans around the world are fascinated with the Zamboni. Every intermission the Zamboni cleans the surface of the ice while at the same time delivering your company message or brand.
Zamboni = $8,000
ADDITIONAL IN-GAME OPPORTUNITIES
Cyber Lights .................................$14,000
Penalty Box package ......................$1,250
Airship ............................................$6,000
Best Seats in the House..................$3,000
Stick Kids ........................................$3,000
Power Play ......................................$1,500
Post Game Show ............................$2,500
Guest Services ................................$2,500
Power Period ..................................$1,500
3 Star Selection ..............................$1,500
Kids Club ........................................$3,000
Celebrate Goal ...............................$1,500
First Puck Out of Play .....................$1,500
ViaeroVision Big Screen Elements
ViaeroVision is the newest and most exciting way to reach a Storm fan. Unveiled for the 2006-07 season, ViaeroVision includes five cameras and two 12’ x 16’ video screens. Capture the attention and focus of the audience with your brand on the big screen. Your business can become a part of this one-of-a-kind visual and audio sponsorship through one of the following elements.
INSTANT REPLAY Instant replays are one of the most popular video segments in sports today. Your company name will be shown just before and after a big goal, hit, save or play. Your company will receive one period of instant replays throughout the season.Cost = $3,000

30” x 12’ BIG SCREEN BANNERS
Put your company message as close to ViaeroVision as possible with 30” x 12’ full-color banners attached to the video screens themselves. Banners stay up year round and are visible for various events including tradeshows, school events and additional athletic events.
Cost = $4,500 (for one on each screen
ADDITIONAL STORMVISION OPPORTUNITIES
Fan Cam
Hokey Pokey .................................... $1,500 (15 media timeouts)
Kiss Cam ..................................... $1,000 (10 games)
Flex Cam .................................... $1,000 (10 games)
Player Features (10 games)
Where are they now? ................. $1,000
Scrapbook .................................. $1,000
One-on-one Interview ................ $1,000
Lightning Round ......................... $1,000
Fan Interactive Games (10 games)
Puck Shuffle ................................ $1,000
Picture Puzzle ............................. $1,000
Memory Game ........................... $1,000
Zamboni Race ............................. $3,000
Chicken Dance ........................... $1,500
Fan of the Game ........................ $1,500
Music/Video DJ .......................... $1,500
Rules of the Game ...................... $1,500
Statistics ..................................... $1,500
Pre-game Show .......................... $1,500
Play of the Game........................ $1,500

PRINTED ITEMS
TEAM YEARBOOK The 2009-10 Storm Yearbook is sold at every Storm home game throughout the season. It is also distributed in businesses and waiting rooms across the community. This is the publication that Storm fans turn to for everything Storm hockey related. Your business can be a part of this Storm keepsake at a variety of different levels. Your brand is sure to stand-out with a full color advertisement located in the Storm Yearbook.
1/8 page = $175
1/4 page = $330
1/2 page = $500
Full page = $900,
full-page = $1,650
inside front cover = $2,200
inside back cover = $2,200
back cover = $2,400

ADDITIONAL PRINT OPPORTUNITIES
Magnetic Schedule $1,000 (2 spots available)
Pocket Schedule $1,500 (3 spots available)
Team Posters $1,000 + production
WWW.STORMHOCKEY.COM
The ALL-NEW Tri-City Storm website is the electronic way that thousands of Storm fans stay in-touch with their team throughout the year. The interactive site, www.stormhockey.com, features live game broadcasts, player and coach feature stories, statistics, photos, USHL standings and more!
COACH’S CORNER Put your company name on the “Coach’s Corner” section of the website. The Coach’s Corner features weekly video updates with Tri-City Storm head coach Drew Schoneck as he discusses the past, present and future of Storm Hockey.Cost = $2,000
STORM VIDEO VAULTThe fans spoke and we listened. From the request of many fans, more video clips are coming to stormhockey.com next season.The Storm Video Vault will feature numerous video clips for people to view while on the website. From introduction videos, to game highlights and Storm commercials, the video vault will have it all.Your company name and message will receive a 10 second placement prior to playing on the screen!Cost = $1,500
ADDITIONAL BRAND RECOGNITION OPPORTUNITIES
Popcorn Sacks ........... $2,500
Wristbands ................ $3,000
Beer Cups.................. $3,500
TRI-CITY STORM
609 Platte Road Kearney, NE 68845
Phone: (308) 338-8809
Fax: (308) 698-0177
Box Office Phone: (308) 338-8011
Website: www.stormhockey.com
Viaero Event Center
609 Platte Road Kearney, NE 68845
Box Office Phone: (308) 338-8011
Office Phone: (308) 338-8144
Fax: (308) 338-8148
Website: www.kearneyevents.com